LeBron James taps Diddy protégée Dia Simms for new booze line

LeBron James has invested in a new tequila and mezcal brand, and the woman behind Diddy’s billion-dollar booze business has been tapped to run it. Dia Simms — the music mogul’s former protégée who spent more than 15 years helping…

Wizkid, high fashion and Ciroc: An extraordinary blend

Wizkid has inspired a generation of art and fashion lovers with his luxurious fashion and style, on and off stage over the last decade. The Starboy has endorsed several projects and brands and is presently the brand ambassador for Cîroc, the ultra-premium vodka in…

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