“Word of Mouth” It was an expression we used to describe how one consumer influences another for good or bad regarding their interaction with a brand or product. Many times, word of mouth can be effective because it is about…
Twitter suspends several Nigerian influencers’ accounts
In what appears to be a purge, Twitter has suspended the accounts of several influencers in Nigeria. The social media profiles of over 15 influencers became inaccessible as some twitter users noticed the suspension late Monday. “Twitter suspends accounts which…
Influencers: How a ‘new breed’ of social media stars changed the game (BBC)
Your last name doesn’t have to be Jenner or Kardashian to be able to make a living from social media posts, as a new generation of influencers and “micro-influencers” are proving. It’s perfectly possible you’ve never heard of James Charles.…