media monitoring services Archives

The Media Monitoring Industry in Nigeria: Key players, specialties and the need for an association — Philip Odiakose

Editor2June 11, 202408 views

The media monitoring industry in Nigeria plays a pivotal role in shaping the landscape of advertising and public relations (PR). This industry, through its various key players, provides essential services…

The role of media monitoring services in governance and its application — Philip Odiakose

Editor2March 29, 202302 views

The role of media monitoring services in governance has become increasingly important in today’s rapidly changing media landscape. With the proliferation of social media and other online channels, decision-makers need…