In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public administration. The modern media landscape, characterised by the rapid dissemination…
As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege of witnessing the transformative impact that rigorous measurement and evaluation…
n public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over a decade, AVE has been used…
In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world, the stakes are high, and the margin for error is slim. As a seasoned Chief…
As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the privilege of witnessing the evolution of PR measurement from a…
In a groundbreaking move, TMKG Consulting, a trailblazer in Out-of-Home (OOH) media auditing, and P+ Measurement Services, Nigeria’s foremost independent PR measurement consultancy, have successfully completed a strategic buy-in, uniting…
Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has encountered new challenges, including fraudulent practices. This article aims to…
The Association of Measurement and Evaluation for Communication (AMEC) has announced the selection of Philip Odiakose as a distinguished judge for the prestigious 2023 AMEC Global Awards. Organised by the…
In today’s rapidly evolving digital landscape, effective public relations strategies are more critical than ever for maintaining a strong brand presence and reputation. One indispensable tool that PR agencies can…
The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of digital media platforms, the need for monitoring and analyzing media…