X3M Ideas has emerged the biggest winner at the Pitcher Awards 2023. The creative advertising powerhouse had an impressive 19 of its 21 entries shortlisted, it won 18 awards, including three Grand Prix and five Gold awards. The award ceremony,…
Lagos takes delivery of COVID-19 disinfectant tunnel
To combat the spread of Coronavirus in Lagos State while schools prepare to reopen fully, an advertising agency, X3M Ideas, has donated a handwashing facility and Glo MiFi internet modems with unlimited data to Opebi Senior High School, Ikeja. The…
5 Times Steve Babaeko showed us why he’s the African king of advertising
Steve Babaeko is no doubt a man of many achievements. He is an advertising and music executive, public advocate, founder of X3M Ideas and X3M music, a record label. But this post isn’t about his musical conquest (which let’s be…
Adapt or die: Steve Babaeko’s X3M tells African businesses
Steve Babaeko X3M Ideas has a simple message for African businesses and that is either to Adapt or Die. The message, contained in a press statement on Friday, the marketing communications company argues that just like the dragons, businesses in…