In a groundbreaking move, TMKG Consulting, a trailblazer in Out-of-Home (OOH) media auditing, and P+ Measurement Services, Nigeria’s foremost independent PR measurement consultancy, have successfully completed a strategic buy-in, uniting both entities under the Media Monitoring & Audit Group (MMAG). This newly formed powerhouse is now a wholly owned Nigerian holding company.
TMKG Consulting, established in 2005, has been a driving force in providing independent proof of performance and measurement for brands investing in out-of-home media. Through its commitment to ensuring adherence and optimization of media investments, the company has saved advertisers over N5 billion in potential losses due to non-compliance, solidifying its position as a trusted authority in the advertising media industry.
Under the leadership of Philip Odiakose, currently Chief Media Analyst at P+ Measurement Services, the merged companies will combine their management, operations, and processes to amplify their capacity to comprehensively monitor media assets and ensure compliance. Philip Odiakose takes on the dual role of Chief Media Analyst and Managing Consultant at P+ Measurement Services and TMKG Consulting, bringing over 15 years of expertise to the team.
Expressing excitement about the merger, Dan Oshodin, TMKG Consulting’s co-founder and founding CEO, stated, “We believe that partnering with P+ Measurement aligns perfectly with TMKG’s vision and values, opening exciting opportunities to expand service offerings and provide even greater value to clients.”
Philip Odiakose highlighted that the integration facilitates a broader spectrum of media monitoring and performance audit services, revolutionizing the industry landscape. He emphasized the collaboration’s potential to optimize brands’ media initiatives and drive effectiveness across all media channels.
TMKG Consulting brings its innovative online inventory management and competitor tracking application, PosterTrack, to the forefront. This tool ensures credible reporting and expedites issue resolution, significantly contributing to reducing industry debt.
The unified force of TMKG Consulting and P+ Measurement Services looks forward to harnessing these advancements to revolutionize the media industry, offering comprehensive support for brands’ media strategies.