Why more men are getting their eyebrows shaped-(The Guardian)

With grooming parlours reporting a sharp rise in male customers looking to tame their brows, one writer gives threading a go for the first time

“Would you like feminine, or masculine?” asks the beauty therapist as she reclines my chair.

“Masculine, masculine,” I insist, suddenly at her mercy. “Very subtle, please.”

She instructs me to pull my forehead towards my hairline with my right hand, while grabbing my cheek with my left hand, so that she can work her threading magic on my shaggy brows. Before I know it, her fingers are skipping delicately across my face, thread-in-hand, like an ant colony working in tandem. Ouch. Ow. Ah.

I never knew you could get your eyebrows threaded until my brother, a semi-professional footballer, came home with them pristinely shaped.

But Emily Gordon-Smith, a director at trends company Stylus, says there has been a significant rise in brow waxing and threading for men in the past few years as the market has grown. Read more

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