World’s most international beer brand, Heineken, has revealed that it will be delighting football fans across Nigeria with unique, premium viewing experiences for the rest of the UEFA Champions League Campaign, while also giving consumers an opportunity to watch the semi-finals and finals live in Europe.
The announcement of these exciting new plans by Heineken was made on Tuesday, March 5, 2019 during one of the premium viewing experiences hosted at Farm City Lounge, Lekki, Lagos.
The UEFA Champions League is one of the most followed sports competition in the world with an audience of about 1.1 billion. With the 2018/2019 season approaching the final stage in the next few months, Heineken is set to back up its 25-year sponsorship of the prestigious tournament by providing fans with exciting and entertaining ways to enjoy the football matches.
As part of this commitment to providing fans and consumers with the most remarkable and unmissable moments from this year’s Champions League, Heineken has partnered hundreds of outlets across Nigeria to deliver premium viewing experiences to consumers nationwide.
The premium viewing experiences have kicked off as the UEFA Champions League returns for the second leg of the round of 16. These viewing experiences will see fans across Nigeria experience the UEFA Champions League in a new and exciting way as Heineken seeks to give fans a truly premium and unmissable experience.
Speaking on the announcement of the UEFA Champions League Trophy Tour, Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi, had this to say;
“The UEFA Champions League is the most coveted trophy in club football, and one of the most followed sporting spectacles in the world. Heineken’s rich history with UEFA has brought us some of the most iconic and unmissable moments in the history of football. From the unforgettable volley by Zidane to seal the 2001 Champions League final to the miracle of Athens where Liverpool overturned a 3-goal deficit. These are the moments that make football such a passionate sport and we want to share these unmissable moments and experiences with fans across Nigeria. This campaign will see Heineken provide hundreds of experience centers where fans can view the Champions League matches in a premium ambiance that only Heineken can deliver. We also plan to reward lucky fans with opportunities to watch the UEFA Champions League Semi-finals and finals live. We’ve had a tremendous relationship with our consumers and we want to share in their passion for the game.”
Heineken has been proud sponsors of the UEFA Champions League since 1994. This illustrious relationship with UEFA has seen Heineken become one of the most recognisable brands in sports, particularly in European football.