ID Africa, the continental communications advisory firm has congratulated MSI Reproductive Choices, Marie Stopes Ghana and Portland Communications, for winning the ‘Africa’ category at the SABRE Awards EMEA, held at Guildhall, London, on Friday, May 27 2022.
ID Africa made its SABRE debut for its work on the 2021 COVID-19 awareness campaign, SafeUp in the same category. The project was executed for My World of Bags (MWOB) in partnership with the Mastercard Foundation.
Chief executive officer, Femi Falodun said, “We congratulate the winners, and appreciate the PRovoke and SABRE awards committee for recognising and acknowledging our work at ID Africa. We are grateful to My World of Bags (MWOB) and The MasterCard Foundation for initiating Project SafeUp, and for trusting our team with the execution of the project objectives.
“At ID Africa, our mission remains to help our clients connect better with their key stakeholders across Africa.”
Organised by PRovoke Media, the SABRE Awards recognise superior achievement in branding, reputation, and engagement, including over 400 campaigns, selected from among more than 2,000 entries in this year’s competition.
This recognition comes on the heels of ID Africa’s recent African expansion. In April, the company announced the opening of its offices in East and West Africa as part of its seventh-anniversary celebrations.