Legend Extra Stout introduces new 45cl bottle

According to her, the rich history of Legend Extra Stout is one that is replete with innovation because the brand continuously focuses on optimum consumer satisfaction.

“This unique stout brand has undergone evolutions in times past. Since it was first launched in 1992, the brand has proven its prominence in the beer industry and has undergone various changes in its bottle shape and labelling.

Now, we are introducing an all-new size, a 45cl sleek master which encapsulates our new brand narrative. Our message to our consumers is – go out and pick your size! It doesn’t matter if you are a 33cl, 60cl or 45cl guy, as long as your are true to yourself, you are a Legend.”

Consumers can rest assured that the 45cl SKU remains the same full brewed stout, produced from the finest ingredients, brewed and bottled under the highest quality standards.

The launch event was full of exciting moments as hundreds of consumers were treated to breathtaking performances by some of Nigeria’s A-list performers including Timaya and Chike.

This simple yet brilliant campaign has seen the brand reinvent itself in an interesting way, as it encourages consumers to be proud of their uniqueness rather than conform to societal norms.

This sincere proposition has sustained the brand’s steady market growth since its re-launch in 2009. With its most recent repositioning Legend Extra Stout seeks to push the narrative, encouraging Nigerians to not only be real but be original as well.

The 45cl bottles are set to be available in stores across Lagos from Monday, July 15, 2019.