Life Continental Lager Beer last weekend kicked off the 2018 edition of its signatory highlife music festival and competition, the Hi-Life Fest in Aba.
The event with the theme ‘The Complete Experience,’ held at the Eldorado Hotel and Lounge, Aba, Abia State and had a high profile attendance including highlife maestro himself, Bright Chimezie, Afro hip pop star, Flavour, the winner Hi-Life Fest 2017, Chibest David, musicians, notable personalities, members of the press, and lovers of Highlife music.
Highlife music holds a revered place in Igbo music culture, offering a window to the lifestyle, beliefs and uniqueness of the Igbo people while all along producing greats who have expanded the frontiers of the music genre to the ends of the world. Some of the greatest Highlife musicians include Celestine Ukwu, Bright Chimezie, Oliver De Coque, Dr. Sir Warrior, Prince Nico Mbarga, Flavour N’abania, Phyno and a host of others.
As a brand solely created for and loved by the beautiful people of South Eastern Nigeria, Life Continental lager beer created the Hi-Life Fest as a platform to preserve and sustain highlife music culture in Igbo land by creating opportunities for the next generation of Highlife musicians. while delighting consumers who are some of the biggest highlife music fans in the world.
Speaking at the regional final in Aba of this year’s campaign, Senior Brand Manager – Regional Mainstream Brands, Nigerian Breweries, Funso Ayeni said:
“Hi-Life Fest is our unique platform through which we identify and discover the abundant Highlife music talent in the Southeast as part of our contribution to preserve this very important aspect of the unique Igbo culture by growing the traditional music industry into an enviable status.”
Through this platform, we offer a unique opportunity to the next generation of Highlife greats to showcase their talents. Winners of the competition will not only get amazing cash prizes but also seal a record deal courtesy of Life Continental Beer” he added.
Obiora Ikechukwu, one of the contestants, emerged winner in Aba after dazzling everyone present and winning the hearts of the judges with his scintillating highlife performance. While the first runner up position was snatched by Onuoha Philip. The two winners will now progress to the quarter-final stage where they will slug it out against winners from other cities – Port Harcourt, Asaba, Onitsha, Enugu, Owerri, Abakaliki
The overall winner in the HiLife Fest in the two categories will go home with N2m each while 1st and 2nd runner-ups will get N1m and N750, 000 respectively.
Golibe crooner, Flavour N’abania rounded off the event with an exciting performance in a befitting end to a fun-filled day of superb highlife music and dance. The next Regional Final holds in Port Harcourt on March 25, 2018
Life Continental Lager Beer is a fine quality lager beer produced by the Nigerian Breweries Plc made from the choicest grains, hop and the purest of waters. The Beer is expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in true quality fashion of the master brewer.