In bid to improve the fitness level of Nigerians, Pan-African payment card company Verve International on Saturday, June 16 at the Landmark events centre successfully engaged fitness loving citizens with a number of exciting, body and transformational workout and healthy living sessions. The guests had an opportunity to network and break a sweat at the same time.
Verve decided to up the ante this year after a successful first edition of Verve Life that held last year by increasing the number of participants through proper sensitisation for the event.
This year’s edition themed “Zero Excuses” was aimed at encouraging both fitness enthusiasts and individuals who are not so keen on exercising that they have no excuse not to work out, be healthy, stay fit and generally endeavor to lead healthier lives. The event which took place at the same venue as last year’s edition, however with much larger participation, was richly attended by corporate executives, celebrities, and individuals from all walks of life.
Speaking at the event, Group CEO, Interswitch, Mitchell Elegbe, said “As Verve, we are concerned about not only our customers’ wellbeing and health, we are equally concerned about the wellbeing of Nigerians. This is why we conceptualised the verve life fitness event last year. Many of us find ourselves guilty of giving excuses when it comes to picking up our gym bags and staying fit against the constraints of the everyday hustle, particularly in a city like Lagos, so we decided that this edition will be about inspiring people to get rid of those excuses and live the verve life. That’s exactly what we have been able to achieve as you can see from the number of people here today. The Verve Life, in our view isn’t an event, it’s a movement, and we are keen to continue to nurture this conversation and community”.
Nobody was left out at the event as even pregnant women had a session of where they were engaged in exercises to ease delivery at childbirth. The children also had a variety of games to play as well as exercises that will improve their intellectual development. All attendees were treated to a delightful morning with fitness challenges and master classes on boxing, strength and conditioning, dance, yoga, zumba, martial arts and nutrition. Attendees with Verve cards received discounts of up to 20% on items purchased from the different vendors at the event.
Present at the event were Interswitch’s Group CEO Mitchell Elegbe, `Divisional CEO for Interswitch Cards & Tokens `business, `Mike Ogbalu (III), Group Chief Product & Marketing Officer for Interswitch, Cherry Eromosele, Igwe 2pac, Uti Nwachukwu, Bryan Okwara, Beverly Osu, Wofai Fada and lots of other professionals, corporate executives, celebrities and others.
Lucozade Nigeria, Hygeia HMO, Aquafina Nigeria, Nivea Nigeria, Duracell, Truppr and various living/fitness merchants supported the event.
Verve is a pan-African payment lifestyle card that offers banks, cardholders and organizations comprehensive payment card products and solutions, providing instant, seamless and safe access to funds and enabling users adopt positive lifestyle choices.
Verve is the first chip card accepted across all payment channels in Nigeria and can also be used in over 185 countries across the globe. Verve International is also the pioneer of Paycode – Nigeria’s cardless transaction infrastructure, enabling customer’s access to their funds without the use of a physical card.
