National Premium lager, Gulder, has unveiled a new TVC to inspire, engage and encourage Nigerians to continue to own their journey. Known for its sleek golden brown bottle with the iconic helmet, Gulder is set to use this TVC to continue to urge Nigerians to celebrate the small wins on their quest for success.
With the aim of extending its market penetration by redefining the brand to its consumers, the new TVC is hinged on Gulder’s redefined positioning tagged โOwn Your Journeyโ, which was launched in January this year.
L-R Media Manager NB Plc. Toheeb Azeez, Portfolio Manager, National Premium Brands NB Plc. Sarah Agha, Senior Brand Manager Gulder, NB Plc., Kolawole Akintimehin, and Brand Manager Support Gulder, NB Plc. Freya Doessel At The Unveil of Gulderโs New Brand Positioning โ โOwn Your Journeyโ
The 60 seconds TVC features a young ambitious man who is striving to become successful in his career. He is seen discouraged by family and friends but, despite the odds, he not only pushes through and achieves great success, but he celebrates the priceless moments along the way over cold bottles of Gulder.
Speaking on the launch of the TVC, Brand Manager, Gulder, Kolawole Akintimehin said; โWe believe it is a really nice time to be talking about owning and celebrating every level in our personal journeys. As a brand, we want to help our consumers own and celebrate all the spheres of their endeavors. The new TVC embodies the type of message Gulder wants to engrave in the heart of every young Nigerian, and we hope to inspire and encourage as many people as possible.โ
Gulder lager beer is renowned for being a staple for the, bold and courageous Nigerian. Celebrating the daring and brave spirit of Nigerians, whilst cheering them on to their quests for success.