Nigeria’s foremost Independent PR Measurement and Evaluation agency, P+ Measurement Services had unveiled its maiden media performance audit report.
According to a statement released by the firm, the intelligence report has an overview of advert spend and placement, most engaged media tabloids, CEO media prominence, top financial & insurance reporters, and dominant media activities in both the banking and insurance industry.
This audit, the statement said, was carried out with due diligence to measure and evaluate the impact of communications in the aforementioned industries during the period of Q1 2020 and Q1 2019.
Philip Odiakose, Lead Consultant, P+ Measurement Services said: “The desire to help communications professionals and PR experts understand the essence of data and telling brands’ stories with data made this achievable”.
Sampled data and platforms include: 21 commercial banks in Nigeria and leading insurance companies’ media data; 44 newspapers including magazines; online media publications consisting of blogs, forums, financial sites, insurance sites, online news-sites and brand sites.
Download the report here.