Philip Odiakose, a leading authority in African media intelligence and PR measurement, has unveiled his highly anticipated book, The Science of Public Relations: A Comprehensive Guide to Measurement and Evaluation. Available now in paperback in Nigeria and digitally worldwide, the book offers a definitive guide for data-driven communication performance across Africa and beyond.
With over a decade of practical experience, Odiakose’s guide aims to transform PR and communications reporting. The book champions a move from subjective assumptions to objective, data-led measurement, enhancing credibility in the boardroom. As Chief Media Analyst at P+ Measurement Services, Odiakose has been a staunch advocate for evidence-based PR strategies on the continent.
His book provides practical frameworks, real-world case studies, and performance audit techniques that support a shift from vanity metrics to Return on Objective (ROO).
“Public relations has often been underestimated due to the lack of measurable outcomes,” said Odiakose. “This book delivers a real-world toolkit for proving value and positioning PR as a strategic driver of results.”
In a major endorsement, respected PR consultant and industry leader McMedal Olusegun has been appointed as the official advocacy ambassador for the book. Olusegun will lead efforts to promote its adoption across academic institutions, corporate organizations, and government agencies seeking to reform how communication success is evaluated and reported.
“This book comes at a crucial time for our profession,” said Olusegun. “It demystifies measurement and gives every PR professional—from entry-level to executive—the tools to show impact, not just effort.”
Readers of The Science of Public Relations will gain actionable insights grounded in global frameworks like AMEC, case studies tailored to African and international markets, guidance on building PR dashboards, auditing campaign performance, and a shift in focus from output to outcomes—moving from guesswork to data-led credibility.
Pre-order the Paperback for Nigeria here: selar.com/thescienceofpublicrelations
Order the Digital copy for global access here: selar.com/thescienceofprebook
Join the Movement: www.thescienceofpublicrelations.com
Philip Odiakose is Chief Media Analyst at P+ Measurement Services and a global voice in media intelligence. He is a member of the AMEC Member Lab, and a driving force behind PR measurement education in Africa.