After the landmark unveil of Burna Boy as its brand ambassador, National premium beer brand, Star Lager has unveiled its new commercial which features the afro-pop artist.
The commercial follows Burna through a photo shoot as he poses with the Star bottle and cans, and also features a very catchy hook which plays as a jingle all through the commercial.
The Star brand has been known for iconic commercials all through its illustrious years in the Nigerian beer industry. These include the now infamous Shine Shine Bobo radio ad which was brilliantly delivered by the late Theodore Austin Mukoro. Burna Boy seems to have drawn inspiration from this by infusing bits of the classic melody in his own rendition of the new Star jingle.
Over the years, Star has been unrelenting in its efforts at encouraging the Nigerians who are aspirational in their ambitions. The new theme “Celebrate the brighter side” is referenced in the new ad as Star continues with this brand messaging across various forms of media and touchpoints.
Speaking on the release of the commercial, Portfolio Manager, National Premium brands, Sarah Agha, expressed her delight on the commercial saying, “Burna Boy is an amazing talent with a very likable personality, It’s no surprise he’s been so successful in the entertainment scene. It was interesting to have him star in our TVC as we prepare our consumers for what is to come in 2019. As you can see, his performance was full of joy and energy, and we look forward to unveiling bigger and brighter content with Burna Boy.”
Star was introduced into the Nigerian market on June 2, 1949, creating the first indigenously brewed beer in a market that was dominated exclusively by imported brands. Shortly after its entry into the market, Star overcame the challenges associated with a new brand in a market already used to imported beer and started on a path of tremendous growth. This path has seen the brand rise to become one of the most renowned lagers in Nigeria.