“Word of Mouth” It was an expression we used to describe how one consumer influences another for good or bad regarding their interaction with a brand or product. Many times, word of mouth can be effective because it is about…
Mastering the Art of Pitching Media Monitoring and Intelligence to Clients: A Guide for PR Agencies — Philip Odiakose
In today’s rapidly evolving digital landscape, effective public relations strategies are more critical than ever for maintaining a strong brand presence and reputation. One indispensable tool that PR agencies can offer to clients is media monitoring and intelligence. This sophisticated…