In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public administration. The modern media landscape, characterised by the rapid dissemination of information across newspapers, websites, and social media, poses both…
The imperative of independent pre-acquisition audits for OOH campaigns — Philip Odiakose
In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world, the stakes are high, and the margin for error is slim. As a seasoned Chief Media Analyst with over a decade of experience in media…
X-raying Fraud in OOH Media Buying: Why brands must prioritise media monitoring and compliance — Philip Odiakose
Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has encountered new challenges, including fraudulent practices. This article aims to explore the landscape of fraud in Out-of-Home (OOH) media buying,…
Mastering the Art of Pitching Media Monitoring and Intelligence to Clients: A Guide for PR Agencies — Philip Odiakose
In today’s rapidly evolving digital landscape, effective public relations strategies are more critical than ever for maintaining a strong brand presence and reputation. One indispensable tool that PR agencies can offer to clients is media monitoring and intelligence. This sophisticated…
10 Years in Media Monitoring and Intelligence Profession: Lessons Learned — Philip Odiakose
As a media monitoring and intelligence professional, I have spent the past decade honing my skills and gaining valuable experience in the industry. During this time, I have learned many lessons that have helped me to become a better professional…
P+ Measurement celebrates 5 years in style
P+ Measurement Services, Nigeria’s foremost Independent Public Relations (PR) measurement and evaluation agency, marks its fifth-year of successful operation in Nigeria with qualitative offerings that surpasses clients’ expectation. According to a statement, the leading agency with expertise in Media Monitoring,…