In an era marked by economic volatility and shifting consumer behaviours, businesses are grappling with tough decisions regarding their advertising budgets. As a Media Analyst, I have witnessed firsthand the cyclical nature of economic downturns and their impact on marketing…
X-raying Fraud in OOH Media Buying: Why brands must prioritise media monitoring and compliance — Philip Odiakose
Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has encountered new challenges, including fraudulent practices. This article aims to explore the landscape of fraud in Out-of-Home (OOH) media buying,…