As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege of witnessing the transformative impact that rigorous measurement and evaluation practices can have on the public relations industry. In Nigeria,…
Experts applaud rise in COVID-19 recovery cases in Nigeria
As the nation’s economic and business activities are gradually shaping up, the rise in the number of cases has also been seen to be directly proportional to the increase in human and vehicular movements across the country. Amidst the reopening…
Public Relations and Measurement experts discuss PR Evaluation Friday
The earlier cancelled #EvaluatePR session will now hold on Friday, June 19, 2020 under the theme “Measurement and Evaluation in today’s PR world“. To educate and enlighten PR and measurement stakeholders, P+ Measurement services has invited a couple of Communications…
P+ Measurement launches MATE+ for measurement, evaluation training
Independent measurement and evaluation agency, P+ Measurement Services, has launched a measurement and evaluation training programme, MATE+ to train young and mid-level marketing and communications professionals in Nigeria. The fast rising company said in a statement that Measure|Analyze|Train|Evaluate + (MATE+),…