Despite Nigeria’s prevailing economic difficulties, including heightened inflation and increasing operational costs, the fintech, telecommunications, and ride-hailing industries have maintained a robust media presence and public awareness footprint. This sustained success is attributed to strategic media relations, effective marketing campaigns,…
LOMA teams up with P+ Measurement Services as official partner
The Location Marketing Awards (LOMA), a prestigious event in the outdoor advertising industry, has announced a new partnership with P+ Measurement Services. This collaboration names P+ Measurement Services as the official PR measurement partner for the 2024 edition of the…
The Media Monitoring Industry in Nigeria: Key players, specialties and the need for an association — Philip Odiakose
The media monitoring industry in Nigeria plays a pivotal role in shaping the landscape of advertising and public relations (PR). This industry, through its various key players, provides essential services that ensure brands can effectively track their media presence, evaluate…
P+ Measurement Services to host 25th edition of #EvaluatePR
P+ Measurement Services, a prominent Media Intelligence Consultancy, is thrilled to announce the highly anticipated 25th edition of #EvaluatePR. This significant event, held quarterly, will be conducted virtually on March 28th, 2024, from 12:00 pm to 1:30 pm (West African…
TMKG Consulting joins forces with P+ Measurement Services under the leadership of Philip Odiakose
In a groundbreaking move, TMKG Consulting, a trailblazer in Out-of-Home (OOH) media auditing, and P+ Measurement Services, Nigeria’s foremost independent PR measurement consultancy, have successfully completed a strategic buy-in, uniting both entities under the Media Monitoring & Audit Group (MMAG).…
P+ Measurement Services announces 7th consecutive hosting of AMEC Measurement Month
P+ Measurement Services, a leading media intelligence consultancy, has announced its seventh consecutive year hosting the prestigious AMEC Measurement Month. This year’s highly anticipated event will delve into the critical theme of “Influencer Marketing and PR: Analyzing the Role of…
P+ releases Media Intelligence Report on Big Brother Naija All-Stars 2023
P+ Measurement Services, a leading media intelligence consultancy, recently undertook a comprehensive evaluation of the media performance of Big Brother Naija All Stars (Big Brother Naija Season 8). The highly anticipated reality television programme featured former housemates from past seasons…
P+ Measurement Services unveils 24th #EvaluatePR event to shape PR landscape
In a highly anticipated announcement, P+ Measurement Services, a prominent Media Intelligence Consultancy, has revealed the details of the upcoming 24th edition of their iconic event, #EvaluatePR. Scheduled for September 22nd, 2023, from 12:00 to 1:30 pm (West African Time),…
P+ names top media performers in subscription streaming, telecom and insurance
P+ Measurement Services, a leading media intelligence consultancy, has analysed the Nigerian media sector, which is experiencing rapid growth and facing strong competition as it continues to evolve for top media performers in the Nigerian subscription-based streaming services, telecommunications, and…
Communications professionals, P+ Measurement Services set to dissect industry issues
P+ Measurement Services has said that it will host the 22nd edition of #Evaluate PR on March 24th, 2023. The leading media intelligence and evaluation consultancy, said the quarterly event is scheduled to take place virtually from 12:00 – 1:30…