In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public administration. The modern media landscape, characterised by the rapid dissemination of information across newspapers, websites, and social media, poses both…
Why measurement and evaluation is necessary for the growth of the PR industry: A Nigerian perspective — Philip Odiakose
As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege of witnessing the transformative impact that rigorous measurement and evaluation practices can have on the public relations industry. In Nigeria,…
Beyond AVE: The pitfalls of using advertising equivalency in PR measurement — Philip Odiakose
n public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over a decade, AVE has been used by PR professionals and organizations as a means to assign…
The imperative of independent pre-acquisition audits for OOH campaigns — Philip Odiakose
In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world, the stakes are high, and the margin for error is slim. As a seasoned Chief Media Analyst with over a decade of experience in media…
The role of evangelism and education in fostering a healthy PR measurement culture — Philip Odiakose
As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the privilege of witnessing the evolution of PR measurement from a mere afterthought to an indispensable component of strategic communication. In…
TMKG Consulting joins forces with P+ Measurement Services under the leadership of Philip Odiakose
In a groundbreaking move, TMKG Consulting, a trailblazer in Out-of-Home (OOH) media auditing, and P+ Measurement Services, Nigeria’s foremost independent PR measurement consultancy, have successfully completed a strategic buy-in, uniting both entities under the Media Monitoring & Audit Group (MMAG).…
X-raying Fraud in OOH Media Buying: Why brands must prioritise media monitoring and compliance — Philip Odiakose
Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has encountered new challenges, including fraudulent practices. This article aims to explore the landscape of fraud in Out-of-Home (OOH) media buying,…
AMEC unveils jurors for 2023 Global Awards, appoints Philip Odiakose as judge
The Association of Measurement and Evaluation for Communication (AMEC) has announced the selection of Philip Odiakose as a distinguished judge for the prestigious 2023 AMEC Global Awards. Organised by the renowned international organisation dedicated to advancing the field of communication…
Mastering the Art of Pitching Media Monitoring and Intelligence to Clients: A Guide for PR Agencies — Philip Odiakose
In today’s rapidly evolving digital landscape, effective public relations strategies are more critical than ever for maintaining a strong brand presence and reputation. One indispensable tool that PR agencies can offer to clients is media monitoring and intelligence. This sophisticated…
A Call for the regulation of the nigerian media monitoring and intelligence industry — Philip Odiakose
The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of digital media platforms, the need for monitoring and analyzing media content has become increasingly important. However, alongside this growth, concerns…