Press release Philip Odiakose becomes member of Institute for Public Relations Measurement Commission by Editor2 June 4, 2025 by Editor2 June 4, 2025 2 minutes read
Press release Philip Odiakose’s ‘The Science of Public Relations’ offers new PR measurement guide for Africa by Editor2 May 23, 2025 by Editor2 May 23, 2025 2 minutes read
Opinion Why your PR report must include CEO metrics — or risk losing their interest entirely — Philip Odiakose by Editor2 April 8, 2025 by Editor2 April 8, 2025 5 minutes read
Opinion The role of media monitoring in shaping government communication strategies — Philip Odiakose by Editor2 August 6, 2024 by Editor2 August 6, 2024 4 minutes read
Opinion Why measurement and evaluation is necessary for the growth of the PR industry: A Nigerian perspective — Philip Odiakose by Editor2 June 4, 2024 by Editor2 June 4, 2024 7 minutes read
Opinion Beyond AVE: The pitfalls of using advertising equivalency in PR measurement — Philip Odiakose by Editor2 May 15, 2024 by Editor2 May 15, 2024 4 minutes read
Opinion The imperative of independent pre-acquisition audits for OOH campaigns — Philip Odiakose by Editor2 April 24, 2024 by Editor2 April 24, 2024 3 minutes read
Opinion The role of evangelism and education in fostering a healthy PR measurement culture — Philip Odiakose by Editor2 March 12, 2024 by Editor2 March 12, 2024 6 minutes read
Press release TMKG Consulting joins forces with P+ Measurement Services under the leadership of Philip Odiakose by Editor2 January 11, 2024 by Editor2 January 11, 2024 2 minutes read
Opinion X-raying Fraud in OOH Media Buying: Why brands must prioritise media monitoring and compliance — Philip Odiakose by Editor2 January 8, 2024 by Editor2 January 8, 2024 2 minutes read
