X3M Ideas has emerged the biggest winner at the Pitcher Awards 2023. The creative advertising powerhouse had an impressive 19 of its 21 entries shortlisted, it won 18 awards, including three Grand Prix and five Gold awards. The award ceremony,…
Steve Babaeko is guest speaker at YES INTERNATIONAL! Magazine’s 10th anniversary lecture
Steve Babaeko, MD/CEO of X3M Ideas, one of Nigeria’s leading advertising agencies, will be the guest speaker at YES INTERNATIONAL! Magazine’s 10th-anniversary lecture today, Saturday, June 19, 2021. Mr Babaeko will speak on the topic “Running a successful business in…
Life lessons from Steve Babaeko at 50 – Ayeni Adekunle
I was driving on the Third Mainland Bridge in Lagos when his call came in. ‘Ayeni, I’m not happy with how the work for X3M Music is going, and I’m beginning to think you guys are not giving us the…
X3M Ideas sole African agency to emerge winner at Lisbon Advertising Festival
Trailblazing Nigerian agency, X3M Ideas Limited, has won bronze at Lisbon Advertising Festival for its International Women’s Day press campaign Make History Equal For Women. Announced on Friday, September 18, 2020 in Lisbon, Portugal, X3M Ideas is the only African…
Why APCON is still in limbo – Ehi Braimah
When you promote a product, service or an idea through non-personal messaging, it is called advertising. It is a form of communication that is as old as when town criers were directed by village heads to make announcements with the…
Steve Babaeko wins AAAN presidential election, his game-changing plan
It looks like Steve Babaeko’s groundbreaking manifesto made a great impression as he has been elected the new President of the Association of Advertising Agencies Nigeria (AAAN). Last week, Steve Babaeko announced his intention to run for the post of…
5 Times Steve Babaeko showed us why he’s the African king of advertising
Steve Babaeko is no doubt a man of many achievements. He is an advertising and music executive, public advocate, founder of X3M Ideas and X3M music, a record label. But this post isn’t about his musical conquest (which let’s be…
Wait, where do Area Boys come from? – Toni Kan
Producer: Tolulope Itegboje Director: Tolulope Itegboje Genre: Documentary Year of release: 2019 Tolulope Itegboje’s poignant and heartfelt film, Awon Boyz opens with a definition of success but it is not the one you are used to. According to Uchman, success…
Adapt or die: Steve Babaeko’s X3M tells African businesses
Steve Babaeko X3M Ideas has a simple message for African businesses and that is either to Adapt or Die. The message, contained in a press statement on Friday, the marketing communications company argues that just like the dragons, businesses in…