MoMo Agent, the Y’ello Mobile Money, goes shopping for customers

From September 26 through September 28, 2019, officials of the Y’ello Digital Financial Services (YDFS), a subsidiary of leading telecommunications company, MTN Nigeria, were at select markets in Lagos and Port Harcourt to introduce the MoMo Agent to traders and shoppers.

Officially launched in Abuja on August 29, 2019, MoMo Agent aims to support the Central Bank of Nigeria’s drive for financial inclusion, by providing safe and accessible money transfer to millions of underbanked and unbanked Nigerians.

The markets visited were the Igando, Ikotun and Iyana Ipaja markets in Lagos and the Mile One market in Port Harcourt, Rivers State. Traders left their businesses to have a firsthand feel of how MoMo Agent works. In Mile One, the reception was such that not even the rain could stop them.

Also, at Mile One market, the audience were treated to a dance and drama performance, choreographed to demonstrate how to use MoMo Agent.

At Igando, Nollywood sensation, Sanyeri Afonja, made a surprise appearance.

Interested traders were signed up as MoMo Agents. There were live demonstrations of how the financial service works, with customers conducting on-the-spot transactions, and rewarded with gifts such as home appliances, branded stationery, among others.