Pan-African e-Logistics start-up expands to Nigerian market
Kenyan e-Logistics company, Lori, has officially announced its expansion to Nigeria in a bid to cement its footprint across Africa.
The company, which is the largest e-Logistics service provider in East Africa, launched in Kenya in 2016 to seamlessly connect cargo owners to transport in frontier markets.
Over the past 10 months, Lori has completed a successful pilot in Nigeria with some of the country’s top cargo companies including Olam, Honeywell Flour Mills and Flour Mills Nigeria.
This expansion presents a massive opportunity for Lori, as the company seeks to facilitate and connect technology innovation, smart policy and government partnership, and seamless operations to continue to lower the cost of goods.
In July, Lori announced the appointment of new global leadership to drive the company’s expansion efforts across Africa. “Lori is at the forefront of revolutionizing cargo transport across Africa from the ground up,” said Uche Ogboi, Lori Chief Operating Officer
“Our mission in Nigeria is to create a more efficient logistics experience for cargo owners who are burdened with the task of moving their goods across the country. We have successfully created a digital platform to enable the movement of goods through a transparent supply chain management system that is affordable, reliable and flexible,” she added.
As a digital marketplace and eLogistics service provider, Lori provides value to clients in three key areas: Technology, Operational Excellence, and Customer Service.
Lori’s mission is to solve the problem of high cost of goods across Africa where in certain countries, up to 75% of the cost of a product on the continent is attributed to logistics, compared to only 6% in the U.S. The company aims to achieve this by eliminating customer pain points along the cargo journey with new technologies and superior user experience.