As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the privilege of witnessing the evolution of PR measurement from a mere afterthought to an indispensable component of strategic communication. In…
Self-centeredness, the bane of our existence-Tara Aisida
It’s the start of a new year and as usual many of us including me, have begun the year with high hopes and plenty of resolutions. We are determined that this new year will not go the way of previous…