While it is hardly a surprise that male players dominate football boot marketing, the fact that a large amount of professional female players are wearing men’s or children’s boots surely is Pretty much every day someone pops up on my timeline to let me know about market forces. It’s not inequality that pushes women’s sport into the shadows, it’s economics. Don’t take it personally!
This month the conversation about sport’s gender pay gap spiked with the publication of Forbes’ list of the world’s highest-paid athletes. There were no sportswomen on the list. While it’s interesting to know just how many Ferraris Neymar’s PSG contract could buy, or that it covers the wages of the top 1,693 female footballers in the world, the data paints only a partial picture of the gaping chasm of inequality in sport. Read more